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Talk: LOVE · Ricardo Alvarez Cruz / _ChP+ · July 30th, 2016

 

“One of the most fascinating things you can do is to watch how things get done. This used to be one of the pleasures of urban environment”.
–Alain de Botton

 

1. Love. Love and design. The love for design.

Between Ricardo Alvarez Cruz and Chepe we add up to over 50 years of experience in the design field, and we believe that this implies an ethical commitment to pass onto the new generations along with our knowledge and passion –the love– for the trade. The result would be the following:

Young designer in love with their trade = A good professional = An ethical person = A good citizen.

 

2. Design and the city. Design as a trade. The trade at pedestrian’s level.

We understand design as a broad spectrum discipline that adjusts to general and particular needs and applies to both the private and public sectors. For this exercise, our perspective is focused on immediate solutions that are accessible to people. The goal is to see design as a trade that participates collectively amidst the urban cells that bring the city to life, those that build the city.

 

3. The approach. The trade’s love for the city.

We plan an exercise of an itinerant design studio/workshop, inviting four persons from the creative field to identify a need and propose an immediate solution that is accessible to people. The studio will be in the urban setting, in a random manner and with the purpose of demonstrating the design practice in sites where design could be perceived as something inaccessible.

 

4. The solution. Exercise 1 - A chain reaction love plantation.

It took six creative minds to come to the most basic solution.

Adopt a tree and plant it > Reuse the pot with a new tree > Give away this tree to someone else and ask them to repeat the cycle.

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https://creativemornings.com/talks/ricardo-alvarez-cruz-jose-manuel-cruz/1